Chapter 13: Final Analysis and Interpretation

Key idea: Discovering the truths and recommending a solution  

Reflection:  It was an interesting and creative experience working with my team to collect the data. When all the data is collected, the results are shown in charts and diagrams and this is fitting to some that likes to see the big picture. The final analysis and interpretation of all that was found is the whole reason for doing the audit. The process, if followed correctly, can be as smooth as possible. In the six steps, we identify the problem, come up with methods and solutions as a result, and then reality hits. It is the realization of what is the meaning behind all that we found and suggest means as in can the organization handle what needs to be done. When the client decides if it can be done and how it can be done, they process and start implementation. And lastly the evaluation. I think not only is it important to have this report but it’s important to be able to explain to your client what the report means.

Chapter 9: Critical Communication Experience Survey

Key idea: The qualitative data is invaluable


Reflection:  One of the advantages of using the critical communication experience survey (CCES) method is the rich qualitative data that is obtained from interpreting the data that is received from the questionnaires. The data that is collected from most surveys can identify how many of the participants are satisfied and dissatisfied with anything; such as, their job performance reviews. It also collects information about why certain communication processes are effective or ineffective. When this sort of data is retrieved from the CCES, there will always be the curiosity as to why that is so. The invaluable richness that the critical communication experience survey brings is to answer that question. This survey helps to provide and add to the data so that it can fill the gap to provide the real answers. This is definitely an invaluable tool.

Chapter 7: Oh, no, I see a survey!

Key idea: The potential challenges of the ICA survey


Reflection:  The potential challenges of the ICA survey are length and complexity. The 5-point scale technique Likert and ambiguous terms cannot truly capture the exactly what people want to say in surveys as they give their opinion. I feel like having surveys with these techniques has control over what is said and what the outcome should be. When ambiguous terms are used survey takers are not sure what these terms mean and what exactly they need to do. The surveys are a lengthy process and requires 30 – 40 minutes of someone’s interrupted time. Time that no one has especially in times that we live.  So, when people see surveys, they tend to run in the other direction.

Chapter 12: Focus Group Interviews

Key idea: An interview of a special kind


Reflection:  This type of interview is special in nature because it is not an individual but a group. I suppose that for the individuals might be more comfortable talking as a group than alone. Because this is qualitative data, there is much attention to detail and to be able to capture what the people in the group is saying verses what they are not saying. I think diagnostic thoroughness plays a major role especially here because the audit has to be careful when capturing what the group is saying and not coming up with their own opinion about what they think the group is saying. Diagnostic Thoroughness is when an auditor must report only the findings and they must do so thoroughly without inserting their opinion into the report.