Chapter 7: Oh, no, I see a survey!

Key idea: The potential challenges of the ICA survey


Reflection:  The potential challenges of the ICA survey are length and complexity. The 5-point scale technique Likert and ambiguous terms cannot truly capture the exactly what people want to say in surveys as they give their opinion. I feel like having surveys with these techniques has control over what is said and what the outcome should be. When ambiguous terms are used survey takers are not sure what these terms mean and what exactly they need to do. The surveys are a lengthy process and requires 30 – 40 minutes of someone’s interrupted time. Time that no one has especially in times that we live.  So, when people see surveys, they tend to run in the other direction.