Sunday, March 20, 2016

Chapter 9: Critical Communication Experience Survey

Key idea: The qualitative data is invaluable


Reflection:  One of the advantages of using the critical communication experience survey (CCES) method is the rich qualitative data that is obtained from interpreting the data that is received from the questionnaires. The data that is collected from most surveys can identify how many of the participants are satisfied and dissatisfied with anything; such as, their job performance reviews. It also collects information about why certain communication processes are effective or ineffective. When this sort of data is retrieved from the CCES, there will always be the curiosity as to why that is so. The invaluable richness that the critical communication experience survey brings is to answer that question. This survey helps to provide and add to the data so that it can fill the gap to provide the real answers. This is definitely an invaluable tool.

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